Fair Trade Difference

“A bond with customers based on shared values is the strongest bond you’ll ever make,” stressed Ben Cohen, co-founder of Ben & Jerry’s and currently working with Stamp Stampede, a venture dedicated to getting the money out of politics.

Sitting in the room with over 280 other fair traders at the Fair Trade Federation Conference in Burlington, Vermont last week, I almost stood up and shouted “AMEN.”

Renee Bowers, Fair Trade Federation Executive Director, opened that morning sessions reminding us that “as fair traders, we work to give voice” to those who otherwise would not have as loud of a voice in the world.

And in this week where we celebrate World Fair Trade Day, I want to say thank you to our customers who are using their economic dollar to vote for the change they wish to see in the world.